Custom field data is useful because it becomes available for filtering, searching, and reporting as soon as it is added to the system.
Use custom fields to:
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Store optional data used by a limited number of entities in the system.
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Store contact-level information, for example, interests, demographics, and financial information.
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Track relationships.
Examples of custom fields are Referral Source, Favorite Sports Team, and Lawyer.
For more information on best practices for using custom fields, see Managing custom fields.